Religion Essay Example | Topics and Well Written Essays - 250 words - 6

HAMLET PLAY VS HAMLET MOVIE Essay Example | Topics and Well Written Essays - 1500 words

HAMLET PLAY VS HAMLET MOVIE - Essay Example Zeffirelli’s form of the play is shorter and has in it new scenes, making it extraordinary. Zefirelli created the film in 1990. The two bits of work focus on the show that follows when Claudius harms his sibling the ruler and acquires the seat and the sovereign. Hamlet can't come into terms with all the unexpected disasters and looks to retaliate for the demise of his dad. It is important that Zeffirelli has delivered a shorter and simpler variant of the play that rearranges the Shakespeare style (Cook 20). Utilizing inventiveness, Zeffirelli figures out how to underline the degree of rot in Denmark. Through his translation, Zeffirelli presents the Hamlet film with another scene that doesn't exist in the first form of the play. A portion of the lines culled from a later scene incorporate â€Å"think of us starting at a father†¦Ã¢â‚¬  (1.2.113-117) (Shakespeare and Edwards 114). In underscoring the rot, which has inundated the Denmark society, he puts a burial service as the principal scene of the film. In the first form, the characters just notice the memorial service. By putting a burial service toward the beginning, he acquaints the watcher with the villainy that lead to the various show (Mazek). The first play begins in an unexpected way. Zefirelli’s first scene goes about as the primary occasion in the sequence of occasions that follow. Zeffirelli innovatively replaces the principal scene of the first content of the play. Thusly, he overlooks the prologue to the fundamental story that Shakespeare gave. Unmistakably he tries to occupy the consideration of the watcher to concentrate on an alternate component of the play. The primary scene in Shakespeare’s play presents all the dramatization that will happen in an example. In this scene, he makes reference to that the Prince, Fortenbras, has expectations to assault Denmark. In this scene, the apparition appearance of King Hamlet occurs just because. For motivations behind extending the examination of the play,

How to Find Interesting Things to Add to Your Essay For Something That Changes Topic Every Now and Then

How to Find Interesting Things to Add to Your Essay For Something That Changes Topic Every Now and ThenWriting an essay has many benefits but writing an essay with something that changes topic every now and then can add great fun to the whole process. Usually the idea of going back to a certain theme of the first part of the essay makes the writer as well as the reader want to reread the first part of the essay. This is how the writer wants to get them to the end of the essay, where the final sentence or two will be what provides the whole ending to the essay. What I am going to talk about here is how to find an interesting new topic to write about for your essay every time you write an essay.Every time you write an essay you need to keep yourself from becoming too bored or too stiff. You also need to make sure that you are not just typing in words that you already know. The idea of writing an essay is to be creative, so when it comes to writing an essay on the idea of using somethin g that changes topic every now and then should not be ignored at all.What you should do is find some sort of subject matter that you think is going to be worth writing about. If you are writing an essay about a particular sport for example, try to find something that could be worthy of an essay about it. The reason why I am saying this is because the essay topic must always be original topics are always more fun than writing about topics that have already been covered in previous essays. If you plan on writing an essay about a sport like basketball for example, try to find something that has been discussed about it or written about it by someone else in an essay already.Find something that is interesting about that subject. How is this possible? When you start to write a certain topic you are actually having a lot of thoughts going through your head, but if you find out that a particular subject interest you it will make you want to go deeper into that topic instead of just getting to the opening part of the essay. When you are writing an essay with something that changes topic every now and then, you should be able to find something interesting about the subject at least half way through the essay.Once you are done with the topic that you chose, make sure that you figure out where to tie it in with the rest of the essay. Often times people tend to skip this part of the essay and just end up rambling randomly without any real sense in the end.You can also find topics that are related to the topic that you have chosen. If you feel that the subject matter is worth writing about, then just add it to the list of things that you have already written about. This can add a lot of substance to the essay and make it seem like you have a lot of knowledge on the subject.In the beginning of the essay, make sure that you plan on writing a lot of things about the topic and then find topics that are related to it. At the end of the essay, make sure that you also add a specif ic topic that ties in with the ones that you have already written about. This will make the essay more engaging and will keep the essay from becoming monotonous.Keep in mind that one of the best ways to look for topics that you have already covered is to search through the old essays that you have written. All of the topics that you had written about are available to you if you can just make it a point to look through them.

Mass Media and Development - 6595 Words

UNIT 2 DEVELOPMENT. COMMUNICATION Structure 2.0 Objectives Introduction Concept and Definitions Philosophy of Development Communication Role of the Media in Development Communication Communication Needs and Resources Strategies in Development Communication Case Studies and Experience 2.7.1 Scavenger Development Programme of Indonesia: Case Study-I 2.7.2 Site Project: Case Study-II 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 Let Us Sum Up Further Reading 2.10 Check Your Progress: Modei Answers After going through this unit, you should be able to: \ state what the Development Communication is; explain the meaning, concept, elements and pt.ilosophy of ~ e v e l o ~ m e n t i~ommunication; state the role of the Media in Development; describe†¦show more content†¦i ............................. .................................................................................... / .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. .................................................................................................................. ................................................................................ .................................. ............................. ..................................................................................... ............................... ......................... ......................................................... L 2.2 CONCEPT AND DEFINITIONS Let us begin with the definitions and concepts of development communication. We should not discuss the development, because various facets of development have already been discussed in Unit 1 of this block. We can only add here that development has moved from Ecoaomk Approaches to Sociological Approaches, where all round improvement of human beings is emphasized. What do weShow MoreRelatedEssay on Development of Mass Media1402 Words   |  6 Pagesforms of mass media exist: radio, television, film, internet, email, blogs etc. Yet how these forms of media contribute to the growth of media, was never asked? Some would say that its solely because of the variety mediums, some would say that mediums was built for the 20th century, and some would say that mediums were destined and directed to grow to this point. Ever since the first form of mass media in the late 15th century called print, the dynamics of mass media continued to blossom. Mass mediaRead MoreHistorical Evolution and Development of the Various Mass Media970 Words   |  4 Pagesthat contributed to the historical evolution and development of the various mass media in the United States. Print, broadcast, and electronic media have changed drastically since man was first introduced to them. The speed of these changes are occurring more rapidly now, altering the different forms of media along with it. Though these changes have brought forth many benefits, a few negative impacts have been brought along as well. Print media has been used by people to spread information forRead MoreMedia and Mass Communications Development on a Healthy Mature Culture1200 Words   |  5 PagesMedia and Mass Communications development on a Healthy Mature Culture This argumentative essay is specially made to discuss the possibility for media and mass communication to nurture the development of a healthy, mature culture. Overall, the process of media and mass communication media development has already caused changes in the public sphere. The digitalization of media dramatically increases the chances of the people to get an access to the information, which is transferredRead MoreEssay on Mass Media Development and Lieracy Assignment Options908 Words   |  4 PagesMass Media: Development and Literacy Assignment Options Brittnee Green University Of Phoenix HUM/186 Mass Media: Development and Literacy Assignment Options In today’s society mass media has such an influence whether it is positive or negative. It plays an important role in our everyday lives. Mass media affects everyone in the world. The purpose of mass media is everything tied into the advancement of technology and most often education, news, internet, television, magazines, and so muchRead MoreMass Media s Influence On The Development Of Aggressive Behavior1558 Words   |  7 PagesMass Media Violence The advent of mass media, and its various forms such as television, computer and video games means that people, and especially children and teenagers, are increasingly being exposed to higher doses violent and aggressive content. In many nations across the world, television showcases approximately four acts of violent behavior per hour and this is even much more elevated when it comes to video and computer games. Since majority of children spend most of their time in front ofRead MoreMass Media Influence On American Culture878 Words   |  4 PagesMajor developments in the evolution of Mass Media The new era of technology led to major developments in the evolution of mass media, worldwide. 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However, unlimited access to the Internet, mobile phone use in theRead MoreEffects Of Mass Media On The Media781 Words   |  4 Pages Effects of Mass Media Pauline Rewis HUM/186 October 19, 2015 Allyson Wells Effects of Mass Media In this day and age, most anyone can find out just about anything, on any subject, at any time with just a few clicks of a button. The act of gathering information used to be a much more tedious and physical endeavor. However, these days it can be done with ease thanks to the enormous developments in mass media distribution over the last century. The major mode of information distributionRead MoreDevelopments in the Last Century1046 Words   |  5 PagesDevelopments In The Last Century Brenda Steger Hum/186 Media Influences On American Culture June 8, 2013 Dr. Victoria Yancey Developments In The Last Century In detail this paper will show how the media played an important role in the culture today. It will answer the questions What were the major developments in the evolution of mass media in the last century? It will also ask How did each development influence American culture? And What is ment by the term media convergence andRead MoreMass Media Essay720 Words   |  3 Pages Mass Media: Development and Literacy Assignment Emily Lewis Horne University of Phoenix HUM 186 October 30, 2017 The Major Developments of the Mass Media In the textbook, Media and Culture: Mass Communication in a Digital Age, written by Richard Campbell, it talks about wat mass media is and the mass media developments. It said, â€Å"The mass media are the cultural industries—the channels of communication—that produce and distribute songs, novels, TV shows, news- papers, movies, video games

The Criminal State of Mind - 1681 Words

1. Crime is a violation of the criminal law, and it is also related to sociology because it is an action that society considers wrong to do. The current state of mind of the criminal can also affect the intention of the crime. The most common crimes in our society are burglary and robbery. These are two different types of crimes. Burglary is the act of stealing without any violence, and robbery is the act of stealing with the force or threat of violence. The terms Actus Reus (guilty act) and Mens Rea (guilty mind) also play apart of crime. There is a theory interconnected with these two terms that states that one must have a guilty mind in order to perform a guilty act. There are four purposes of criminal punishment. The first reason is to deter crime, to prevent people of committing crime by inducing fear that a particular punishment might happen to them too. The second purpose is incapacitation, which is to imprison them to prevent them from performing particular actions again. The third reason for punishment is called rehabilitation, and that is reforming a criminal offender. By changing the way the criminal thinks, this could prevent them from performing the illegal act again. The final reason learned in class is called retribution, and by punishing the criminal, the state takes revenge impulse out of the victim’s hands. The overall main purpose of criminal punishment is to purposefully impose pain on the person that has broke the criminal law. The core purpose ofShow MoreRelatedThe Most Influential Television Series Of All Time896 Words   |  4 PagesThesis: Criminal Minds is the most influential TV series of all time. Audience Connection: It should be the next TV series you watch on Netflix. Preview: Today I will convince you why Saturday Night Live influential but telling you what the show is all about, awards it has received, and the effects it has had on society. Body I. So what exactly is Criminal Minds? A. For one, it is a popular TV series that many people view. 1. According to Wikipedia last updated on December 13, 2015, Criminal MindsRead MoreElements of Crime793 Words   |  4 Pagescrime The basic components of a criminal offense are listed below;[2] generally, each element of an offense falls into one or another of these categories. At common law, conduct could not be considered criminal unless a defendant possessed some level of intention — either purpose, knowledge, or recklessness — with regard to both the nature of his alleged conduct and the existence of the factual circumstances under which the law considered that conduct criminal. However, for some legislatively enactedRead MoreImportance of Mens Rea in Current Criminal Law1705 Words   |  7 PagesMENS REA Mens Rea is described as A guilty mind; a guilty or wrongful purpose; a criminal intent; Guilty knowledge and willfulness. [2] In criminal law it is the basic principle that a crime consists of a mental element and a physical element. A persons awareness of the fact that his or her conduct is criminal is the mental element, and ‘actus reus (the act itself) is the physical element. The concept of Mens Rea started its development in the 1600s in England when judges started to say thatRead MoreCriminal Conduct and Criminal Law1471 Words   |  6 Pages Professor Aryka N. Moore Assignment 1 Week 4: Criminal Conduct and Criminal Law Determine whether or not a conviction is feasible when an alleged perpetrator does not have the required mens rea but has engaged in the actus rea. Provide a rationale to support your position. Crime has been a part of American history for years and will continue to be for all time. Criminal laws regulate human conduct and tell people what they can and cannot do and, in some instancesRead MoreFour Elements Of Crime And Liability Without Fault1406 Words   |  6 Pages CRJ 216 Criminal Law Instructor: A. Bates September 14, 2014 Four Elements of Crime I will be discussing the four elements of crime and liability without fault. I will be discussing how the elements and liabilities correspond to each other. When it comes to the elements needed to specify a crime, there are four main parts. These include the criminal act being performed (ActusRead MoreThe Development Of American Law1333 Words   |  6 Pagesof conduct usually accomplished in a style of a statute, as defined by our textbook, Criminal Justice Today, which prohibits or commands some standards of behaviour. However, people needs laws to maintain orders, without laws, we could not be safe or being a free nation. There are numerous groups and types of laws such as: Statutory Law, Case Law, Penal Code, Common Law, Civil Law, Rule of Law and Criminal Law that aid to maintain our society’s right and obligation today. The Statutory Law isRead More Understanding Crime Essays1576 Words   |  7 Pagesof the criminal justice system through history one discovers that the main goal is to detain the suspected criminal(s) and restore security to society in general. Since the beginning of the criminal justice system attempts to understand the inner workings of a criminal mind and behavior which cause these deviations from normal thinking or acting have been a complex issue of comprehension. What causes people to exhibit certain behaviors that make them criminals? Why are the minds of criminals so hardRead MoreEdwin Sutherland s Hypothesis Of Differential Association1237 Words   |  5 PagesDifferential Association keeping in mind the end goal to clarify how these elements were identified with wrongdoing. It had been watched that once high rates of wrongdoing were set up in a land district, the example reoccurred, with new eras of occupants supporting the example. Sutherland was in this way intrigued by clarifying how such a cross-generational transmission of reprobate qualities happened. In his hypothesis of Differential Association, he states that criminal conduct is an aftereffect ofRead MoreThe Criminal Justice System: Different Types of Criminal Defense647 Words   |  3 Pagesthere are multiple ways that they can defend themselves. The criminal justice system has a variety of types of criminal defenses that one should be familiar with, if ever in the position of being charged with an offense. Within this paper, I will be talking about seven different types of criminal defenses, starting with: insanity, automatism, duress, self defense, intoxication, necessity/ lesser harm, and mistake of fact. The first criminal defense is pleading insanity which is an affirmative defenseRead MoreCritical Analysis : Dangerous Minds By Malcolm Gladwell809 Words   |  4 PagesCritical Analysis Essay on Dangerous Minds Criminal case is always tedious when it involves little or no information about the offender, like in the 9/11 terrorist attack which annihilated most of the workers in and damaged the New York Trade Center building. However, in an attempt to identify the offenders, government officials and investigators try out different ways such as criminal profiling and others. Thus, in the New Yorker article, â€Å"Dangerous Minds† by Malcolm Gladwell; the author informs

Biology Ia Design free essay sample

Therefore, as more betalain diffuses out of the membrane into the water, the red pigments will turn the water red according to the amount of pigments that passes through the membrane. The red pigments will also diffuse through the membrane because the water has higher water potential than the beetroot piece. As the temperature is higher, more bonds will break and more betalain will diffuse out of the membrane, causing a darker colour. Which is why as the temperature is low, it will have an almost see through mixture because the bonds have not brake which means it is not able to diffuse through the membrane of the beetroot. A further investigation could be carried out to prove this point by using another plant with pigments like the skin of a mangosteen, which contains purple pigments called anthocyanin. (This will only work if the properties of the plant is similar to the properties of a beetroot, for example, Dry and hard outer membrane). We will write a custom essay sample on Biology Ia Design or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The same method could be used but if the results shows that as temperature increases the percentage of light transmitted will be lower, it means that what I mentioned in the previous paragraph will be true. Therefore, my hypothesis is correct, as the temperature of the beetroot increases, the percentage of blue light shone through the mixture will be lower because more red pigments will pass through the membrane, which makes the mixture of water and belatain a darker and less transparent colour. Evaluation: As you can see in the graph of my processed data, the error bars in the graph represent the standard deviation of my data. Standard deviation means the accuracy of your results, which also means how spread out (not around the same values) your results are. If the number you have for standard deviation is high, it means that your results are very spread out, which means that your data is not very reliable as it is not accurate. For the temperatures of 30 CÂ ° and 70 CÂ ° in my graph, the standard deviation is below 2 which shows a small error bar in the graph. That means that these two results where temperatures of 30 CÂ ° and 70 CÂ ° are the most reliable out of all as the total results are not very far apart from each other. For temperatures 55 CÂ ° and 8 CÂ ° the standard deviation is 4. 5 and 3. The discs are not in the water bath at the same time for the ones in 40? C, this will affect the results because as I started the time, I could only have hold 3 test tubes at once, which means that after I put the first 3 test tubes into the water bath, I needed another 20 seconds to bring the other 2 test tubes and put it into the water bath, which could be the reason for the point at 35? C because my results were unfair. 5. While using the tissue to clean the beetroots after being washed, some of the red pigments passes through the membrane and gets absorbed by the tissue, which will affect the results. It will affect the results because the number of betalain in the beetroot will decrease as it gets absorbed into the tissue, therefore less betalain will pass into the water. Improvements for the experiment Problem| Improvements| 1. Size of beetroot| We could try to cut the size of the beetroot accurately with a scalpel and a ruler under it, but this time cut 10 pieces instead of 5 so that you can get 5 sizes of the same. Or you can attach two scalpels together but 1cm apart, so that every time you cut the beetroot it is 1cm long. Surface area of beetroot| While we are extracting the beetroot with a cork borer, try to do it smoothly. After extracting it, make sure to check if the surface is smooth and even, if it is not we should re-extract the beetroot again. | 3. Timing of the washing| 5 test tubes with the same amount of water in it should be ready before the 5 minutes time is up. Therefore when the time is up, you could just stop the water and put the discs in the test tube immediately instead of doing it after stopping the water. | 4. Delay of test tubes in water bath| By using a 500ml beaker, you can fit in all 5 test tubes and place it in the water bath at the same time so you can time the heating process with a same amount of heating time. | 5. Tissue absorbing betalain| Put the tissue on the table and the beetroot on top of the tissue, so it will absorb the water in beetroot. Do not rub or roll the beetroot in the tissue because betalain will be absorbed by the tissue. | Equipment that could be used for the next time: A large beaker for the test tubes Two sharp scalpels and a precise ruler that measures up to 1mm so that we can create the tool that cuts a 1cm thick disc. Further improvements for data recording: More temperatures could be investigated, maybe we should start at 10 ? C and go up with intervals of 10, this will give us a smoother line which will show a clearer pattern of the graph, which also increases the reliability of our result. Also, since the results might be far from each other (spread out), we could include more readings in a set of data, so maybe 10 readings per temperature in order to achieve a better average and a lower standard deviation.

Macbeth Imagery Essays (1225 words) - Characters In Macbeth

Macbeth Imagery In all of Shakespeare's plays he uses many forms of imagery. Imagery, the art of making images, the products of imagination. In the play 'Macbeth' Shakespeare applies the imagery of clothing, darkness and blood. (listed from least to most), Each detail is his imagery, it seems to contain an important symbol of the play. Symbols that the reader must understand if they are to interpret either the passage or the play as a whole. Within the play 'Macbeth' the imagery of clothing portrays that Macbeth is seeking to hide his "disgraceful self" from his eyes and others. Shakespeare wants to keep alive the ironical contrast between the wretched creature that Macbeth really is and the disguises he assumes to conceal the fact. In opinion, the reader thinks of the play honors as garments to be worn; likewise, Macbeth is constantly represented symbolically as the wearer of robes not belonging to him. He is wearing an undeserved dignity, which is a crucial point that Shakespeare has made. The description of the purpose of clothing in Macbeth is the fact that these garments are not his. Therefore, Macbeth is uncomfortable in them because he is continually conscious of the fact that they do not belong to him. In the following passage, the idea constantly recurs that Macbeth's new honors sit ill upon him, like loose and badly fitting garments, belonging to someone else: "New honours come upon him, Like our strange garments, cleave not to their mould, But with the aid of use." (Act I, iii: 144) The second form used to add to the atmosphere, the imagery of darkness. In a Shakespearean tragedy, we have known him to create a special tone, or atmosphere to show the darkness in a tragedy. In 'Macbeth', Shakespeare draws upon the design of the witches, the guilt in Macbeth's soul, and the darkness of the night to establish the atmosphere. All of the remarkable scenes take place at night or in some dark spot; for instance, the vision of the dagger, the murder of Duncan, the Murder of Banquo, and Lady Macbeth's sleep walking. Darkness is the time when the traveler hastens to reach safety in his inn, when Banquo rides homeward to meet his assassins; furthermore, it is the time when the wolf howls, the owl screams, and when murder steals forth to his work. In 'Macbeth' darkness symbolizes many things. First, and most important, it stands for the evil and death in the play. The darkness could partially blind out all of the horrible things that occur in the night. For, only in darkness can such evil deeds be done. Secondly, the darkness shows one of Lady Macbeth's weaknesses: her fear of dark. In the play, phrases of fear escape from lips even in her sleep. She believes darkness to be the place of torment. Within the whole drama, the sun seems to shine only twice. First, in the beautiful but ironical passage when Duncan sees the swallows flirting round the castle of death. Another time, when at the close of the avenging army gathers to rid the earth of its shame. Therefore, the reader can conclude that Shakespeare portrays darkness to establish the evil parts of the play; whereas, we employ daylight to define victory or goodness in the play. We have known blood to all of us to represent life, death and often injury. Blood is an essential part of life and without blood, we could not live. This is known to everyone, and because of this, when Shakespeare uses the imagery of blood to represent treason, guilt, murder and death. We have easily understood it and fits in perfectly with the ideas we have of blood. Therefore, this essay weighs blood to the most important imagery of Shakespeare's play 'Macbeth'. Shakespeare mentions the word blood, or different forms of it often in the play. Forty-two times to be exact (ironically, the word fear also is used the same amount), with several other passages dealing with imagery. Perhaps the best way to describe how the image of blood changes throughout the play, by following the character changes in Macbeth. First, he is a brave honored soldier, but as the play progresses, he becomes identified withe death and bloodshed, along with showing his guilt in different forms. The first sinister reference to blood is one of honor, showed in Act I scene ii. This occurs when Duncan sees the injured sergeant and says "What bloody man is that?". This is symbolic of the brave fighter who has been

Latin American Representation in Motion Pictures essays

Latin American Representation in Motion Pictures essays Latin American Representation in Motion Pictures My friends and I love going to the movies. There is nothing like the taste of buttery, warm popcorn, an ice-cold soda and a great movie. We enter the movie theatre and find the perfect seat, not too close and not too far, but perfectly in the middle. As the pre-views finish and the lights begin to dim, our anticipation and excitement builds for the movie we having waiting to watch. When the movie starts and the credits begin we are sometimes presented with Latino names, such as, "Lopez," "Garcia," "Hayek," "Banderas," "Perez," "Rodriguez," "Gonzalez," and many others. When I am with my friends we can't help but cheer and feel a sense of pride. However, this feeling is quickly disrupted when we realize that the roles of our Latino stars are that of servants or drug addicts. As I witness these images, my pride slowly disappears and I feel embarrassed. I ask myself why are they speaking that way? Why do they act that way? The answers that I found were more profound than I imagined. In this paper, I will explore the various representations, depictions and portrayals of Latin American women in American Hollywood. Specifically, I will identify the dark shadow of negative images that has followed Latin American women from the emergence of film through today. Finally, I will identify the ways in which these issues are beginning to change from the former negative representations to the emergence of a more positive, celebrated representation of Latin Americans. The New Merriam-Webster Dictionary defines power as " a position of ascendancy over others: authority, the ability to act or produce an effect, one that has control" (Merriam Webster 569). There is an underlying issue of power in American cinema. From the time that motion pictures emerged in 1895, the power in cinema was mostly defined and held in the hands of one elite group: the dominant white race. As Stuart Ha...

Dental Receptionist English Dialogue

Dental Receptionist English Dialogue Dental receptionists take care of administrative tasks such as scheduling appointments and checking in patients. They answer telephone calls and do paperwork such as sending out reminders to patients of appointment dates. In this dialogue, you will practice the role of a patient who is returning for a yearly dental appointment. Checking-In With the Dental Receptionist Sam: Good morning. I have an appointment with Dr. Peterson at 10.30.Receptionist: Good morning, can I have your name, please? Sam: Yes, its Sam Waters.Receptionist: Yes, Mr. Waters. Is this the first time youve seen Dr. Peterson? Sam: No, I had my teeth cleaned and checked last year.Receptionist: OK, just a moment, Ill get your chart. Receptionist: Have you had any other dental work done during the past year?Sam: No, I havent.   Receptionist: Have you flossed regularly?  Sam: Of course! I floss twice a day and use a water-pick.   Receptionist: I see you have a few fillings. Have you had any trouble with them?Sam: No, I dont think so. Oh, I changed my insurance. Heres my new provider card.Receptionist: Thank you. Is there anything in particular youd like the dentist to check today? Sam: Well, yes. Ive been having some gum pain recently.Receptionist: Alright, Ill make a note of that. Sam: ... and Id like to have my teeth cleaned as well.Receptionist: Of course, Mr. Waters, thatll be part of todays dental hygiene. Sam: Oh, yes, of course. Will I have x-rays taken?Receptionist: Yes, the dentist likes to take x-rays every year. However, if youd prefer not to have x-rays, you can opt out. Sam: No, thats alright. Id like to make sure everything is OK.Receptionist: Great. Please have a seat and the Dr. Peterson will be with you momentarily. (After the appointment) Receptionist: Well need to schedule an appointment to come in for the fillings you need?Sam: OK. Do you have any openings next week? Receptionist: Lets see... How about next Thursday morning?Sam: Im afraid I have a meeting.   Receptionist: How about two weeks from today?Sam: Yes, that sounds good. What time? Receptionist: Can you come at 10 oclock in the morning?Sam: Yes. Lets do that.   Receptionist: Perfect, well see you on Tuesday, March 10th at 10 oclock.Sam: Thank you.   Key Vocabulary appointmentchartcheck-updental hygieneflossgum paingumsinsuranceprovider cardto clean teethto opt outto schedule an appointmentx-ray

Students perceptions of women in advertising commercials Coursework

Students perceptions of women in advertising commercials - Coursework Example This essay "Students’ perceptions of women in advertising commercials" describes how women portrayed in advertisement and the impact of the usage of women in ads on consumers' behavior. According to Wolin, gender appears to be an important factor when planning a communication strategy yet this study reveals that race is also an important consideration. This study can inform design managers working to develop effective communication strategies. It is difficult to conceive of a person alive today who has never seen or heard an advertisement, even for those who don’t commonly watch TV or listen to the radio. However, according to Television Statistics, an average person living in the modern world watches television one to four hours per day. During these hours of watching television, there is a great probability that this person will see at least one advertisement. But the way in which the viewer will react to this advertisement can vary widely. While probabilities can be determined regarding what percentage of viewers will react positively versus those who will react negatively or indifferently, getting more specific than this is very difficult and depends to a great deal on what images and ideas are included in the advertisement itself. The use of women in advertising is one of the most controversial issues in contemporary marketing. Cortese claims that the way in which women are used in advertising exposes the ideological beliefs in dominance and control that remain a strong feature of contemporary commerce despite feminist efforts. According to Mayne (2002), women are frequently shown in television advertisements to market cosmetics, personal hygiene products or products for cleaning the home. This reinforces the message that women's priorities should be centred on improving their looks or caring for the interior of the home. Culture is one of the more significant aspects of society that can determine the potential reaction of the viewer to a given message. Although there are many different types of cultures living together in one country, people with similar backgrounds, ethnicities or belief systems tend to share similar values (Gupta, et al, 2007). But what is culture' According to Hofstede "culture is the collective

FINANCE (ratio analysis) Essay Example | Topics and Well Written Essays - 750 words

FINANCE (ratio analysis) - Essay Example 1.3.1 Both Interest Cover and capital gearing ratios proved that BAE uses more debt than Cobham to operate its business. The risk of BAE not being able to pay its debt is certainly higher than Cobham's. 2.2.1 ROCE measures the profitability of the company in capital investment. Even though ROCE declined for Cobham from 2004 to 2005, but it is still higher than both values of ROCE for BAE in both years. 2.3.1 Profit margin measures earnings from every dollarof sales. It is used to compare companies that operate within the same industry. Even though Cobham profit margin has decreased from 17% in 2004 to 14% n 2005, but it is still higher than BAE' profit margin which averaged about 8% during 2004 and 2005. In 2005, Cobham retained $0.14 as profit from every dollar of sales while BAE retained $0.08 for every dollar of sales it generated. This indicates that Cobham has better control over its costs and is more profitable than BAE. 3.1.1 Working capital measures company operations efficiency and predicts short range operational. By comparing BAE and Cobham's working capital, it was found that Cobham is more capable than BAE in paying its short term debts. 3.2.1 This test is better than the working capital ratio because it measures whether a firm has enough short-term assets to cover its liabilities without selling inventory. Both firms exhibit less than one value indicating the difficulty I paying debt, However, Cobham has higher score than BAE and thus Cobham has better financial situation than BAE. 3.3 Summary of Liquidity Ratios 3.3.1 Working capital and liquidity test suggest that Cobham was more capable than BAE in meeting its short term liabilities in 2004 and 2005.

Manners, Wealth and Status in Rebecca Rushs Novel Kelroy :: Rebecca Rush Kelroy Essays

Manners, Wealth and Status in Rebecca Rush's Novel Kelroy "A novel of manners" this is how the novel Kelroy is described by Kathryn Derounian in her article "Lost in the Crowd: Rebecca Rush's Kelroy (1812)." Throughout the novel, characters such as; Mrs. Hammond, Mr. Manley, Mr. Kelroy, and especially the Gurnet family, show how people are treated differently regarding their wealth, status and mannerisms. Kelroy shows us these relationships and how one is viewed solely on the way in which they present themselves. Culture, at the time Kelroy was written, was much different than culture today. Most women in the early eighteenth century served an ornamental function rather than a domestic function. Most of the women in Kelroy were the ornamental type. The men in the eighteenth century married, not for someone to cook and clean for them, but to have someone pretty and proper to attend social gatherings with. Rush shows some of this culture when she describes Lucy and Emily at a gathering hosted by Mrs. Hammond: The two sisters were dressed exactly alike in white satin and silver. Their fans, gloves and shoes were also white; and the delicacy of their complexions, contrasted with the simple elegance of their attire, and heightened by the glow of youthful animation, rendered them lovely beyond description. (Rush 15) This shows the importance of appearance in this time period. It was typical for wealthy women to dress so elegantly at parties or other social events. This description of attire also shows, to some extent, the practice Mrs. Hammond used in the exaggerated display of her daughters. Not only did the young ladies need to dress elegantly to obtain a wealthy husband, they also had to have appropriate manners. Mrs. Hammond, after the death of her husband, devoted her life to educating her daughters in how they are to properly conduct themselves. Her reasoning for this was a typical one: to make others believe they were an established family of wealth. Mr. Marney's story is a bit different although his goal was similar.

Cyber Crime

Crime   is   on   the   rise   just   about   everywhere   these   days,   but   nowhere   has   this   up   rise   in   crime   become   more   apparent   than   in   cyber   space.   Like   so   many   other   aspects   of   our   lives,   major   fraud   has   gone   high   tech.The   FBI   estimates   that   businesses   alone   lose   an   upwards   of   $1.5   trillion   annually   as   a   direct   result   of   cyber   crimes.   The   number   of   these   crimes   has   tripled   in   the   past   two   years   and   the   numbers   continue   to   climb.   (O’Leary   &   O’Leary)   p. 287Through   the   duration   of   this   essay   we   will   be   embarking   on   a   journey   into   the   dark   and   seedy   world   of   cyber   crime.   Within   this   text   you   will   find,   the   definition   of   cyber   crime,   the   most   typical   types   of   cyber   criminals,   as   well   as   the   most   common   forms   of   cyber   crime.The   exact   definition   of   cyber   crime   is   still   evolving.   (   www.davislogic.com/cybercrime.htm   ).   Cyber   crime,   or   computer   crime,   is   an   extremely   broad   term.   This   term   is   most   commonly   used   to   describe   criminal   activity   committed   where   a   computer   or   network   is   the   source,   tool,   or   target   of   a   crime.   Like   traditional   crime,   cyber   crime   can   take   many   shapes   and   occur   at   any   time   or   any   place.When   an   individual   is   the   main   target   of   cyber   crime,   the   computer à ‚  can   be   considered   a   tool   rather   than   the   target.   These   crimes   generally   involve   less   technical   expertise   as   the   damage   done   manifests   itself   in   the   real   world.   In   these   types   of   cases   the   damage   dealt   is   primarily   psychological.By   now   many   of   us     are   all   too   familiar   with   spam.   Spam   or   spamming   refers   to   the   abuse   of   electronic   messaging   systems   to   send   unsolicited   bulk   messages indiscriminately.   While   the   most   widely   recognized   form   of   spam   is   e-mail   spam,   the   term   can   also   be   applied   to   similar   abuses   in   other   media.Some   of   these   abuses   include;   instant   messaging   spam,   web   search   engine   spam,   s pam   in   blogs,   wiki   spam,   mobile   phone   messaging   spam,   social   networking   spam,   as   well   as   internet   forum   spam. As   applied   to   email,   specific   anti-spam   laws   are   relatively   new,   however   limits   on   unsolicited   electronic   communications   have   existed   in   some   forms   for   some   time.Another   common   crime   plauging   cyber   space   is   identity   theft.   Internet   identity   theft   is   different   from   common   identity   theft   in   a   few   different   ways.   Common   identity   theft   is   different   from   common   identity   theft   takes   place   after   something   is   physically   stolen   from you   like   a   wallet   containing   credit   cards   and   a   driver’s   license   or   an   un-shredded   credit   card   statement from   your   garbage   bin.The   thief   would   take   these   stolen   articles   and   use   them   to   make   a   fraudulent   purchase   or   something   of   that  Ã‚   nature. Internet   identity   theft   can   be   much   more   devastating   than   conventional   identity   theft   at   times   due   to   the   fact   that   most   victims   of   internet   identity   theft   are   completely   unaware   that   anything   has   been   stolen   from   them   until   it   is   far   too   late.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Gone   are   the   days   when   we   had   to   step   outside   to   purchase   our   groceries,   book   flights,   and   vacations,   or   simply   transfer   money   between   bank   accounts.Today,   we   can   simply   grab   our   checkbooks,   debit   cards   or   credit   cards,   sit   down   at   a   computer   in   the   comfort   and   safety   of   our   home,   and   complete   these   transactions   with passwords   and   PIN   numbers.Thanks   to   advances   in   technology,   the   types of   transactions   we   can   now   complete   online   are   virtually   endless.   Unfortunately,   the   increase   in   online transactions   has   been   accompanied   byà ‚   an   increase   in   online   identity   theft.   Fraudulent   access   to   personal information   over   the   internet   is   increasingly   prevalent   and   sophisticated.Two   forms   of     identity   theft   are   at   the   forefront   of   this   internet   piracy are   phishing   and   pharming.     Both   pharming   and   phishing   are   methods   used   to   steal   personal   information   from   unsuspecting   people   over   the   internet.   Phishing   typically   involves   fraudulent   bulk   email   messages   that   guide   recipients   to   (legitimate   looking)   fake   web   sites   and   try   to get   them   to   supply   personal   information   like   account   passwords.   Pharming   is   in   many   ways   similar   to   phishing.Pharmers   also   send   emails.   The   consumer,   however,   can   be   duped   by   the   pharmer   without   even opening   an   email   attachment.   The   consumer   compromises   his   personal   financial   information   simply   by opening   the   email   message.The   pharming   email   message   contains   a   virus   that   installs   a   small   software   program   on   the   end   user’s   computer.   Subsequently,   when   the   consumer   tries   to visit   an   official   web   site,   the   pharmer’s   software   program   redirects   the   browser   to   the   pharmer’s   fake   version   of   the   web   site.   This   allows   the   pharmer   to   capture   the   personal   financial   information that   the   consumer   enters   into   the   counterfeit   web   site,   and   the   consumer’s   a ccount   is   again   compromised.The   latest   form   of   pharming   does   not   require   email   at   all.   Password   stealing   Trojan   horses   can   attack   through   Microsoft   Messenger   where   key loggers   are   run.   Key loggers   are   viruses   that   track   a   user’s   keystrokes   on   legitimate   sites   and   steal   passwords,   allowing   a   thief   to   have   access   to   a   consumer’s   password   for   future   fraudulent   transactions.The   most   common   blunder   people   make   when   the   topic   of   a   computer   virus   arises   is   to   refer   to   a worm   or   Trojan   horse   as   a   virus.   While   the   words   Trojan,   worm   and   virus   are   often   used   interchangeably,   they   are   not   exactly   the   same.à ‚  Viruses,   worms   and   Trojan   horses   are   all   malicious   programs that   can   cause   damage   to   your   computer,   but   there   are   differences   among   the   three,   and   knowing   those   differences   can   help   you   to   better   protect   your   computer   from   their   often   damaging   effects.A   computer   virus   attaches   itself   to   a   program   or   file   enabling   it   to   spread   from   one   computer   to another,   leaving   infections   as   it   travels.   Like   a   human   virus,   a   computer   virus   can   range   in   severity. Some   viruses   may   cause   only   mildly   annoying   effects   while   others   can   damage   your   hardware,   software   or   files.Almost   all   viruses   are   attached   to   an   executable   file ,   which   means   the   virus   may   exist   on   your computer,   however,   it   may   not   actually   infect   your   computer   unless   you   run   or   open   the   malicious   program.  It   is   important   to   note   that   a   virus   cannot   be   spread   without   human   action,   such   as   running an   infected   program   in   order   to   keep   it   going.   People   continue   the   spread   of   a   computer   virus,   mostly unknowingly,   by   sharing   infecting   files   or   sending emails   viruses   as   attachments   in   the   email.In   summary,   the   same   types   of   fraud   schemes   that   have   victimized   consumers   and   investors   for   many years   before   the   creation   of   the   internet   are   now   appearing   online.  In   the   process,   they   not   only   cause   harm   to   consumers   and   investors,   but   also   undermine   consumer   confidence   in   legitimate   e-commerce   and   the   internet.People   who   commit   cyber   crime   are   cyber   criminals.   Like   cyber   crime,   cyber   criminals   can   take   many   forms.   These   criminals   are   typically   terrorists,   child   predators,   members   of   organized   crime,   employees,   outside   users,   hackers   and   crackers.   It   is   important   to   point   out   the   difference   between   hackers   and   crackers.   Hackers   are   individuals   who   gain   unauthorized   access   to   a   computer   system   simply   for   the   thrill of   it.   Crackers   do   the   same   thing,   but   for   malicious   purposes.Computer   hackin g   is   most   common   among   teenagers   and   young   adults,   although   there   are   many older   hackers   as   well.   Many   hackers   are   true   technology   buffs   who   enjoy   learning   more   about   how computers   work   and   consider   computer   hacking   an   art   form.   They   often   enjoy   programming   and   have expert   level   skills   in   one   particular   program.For   these   individuals,   computer   hacking   is   a   real   life   application   of   their   problem   solving   skills.   It   is   perceived   as   a   chance   to   demonstrate,   or   showcase   their abilities,   and   talents,   and   not   an   opportunity   to   harm   others.Cracking   is   the   act   of   breaking   into   a   computer   system,   often   on   a   network.   Cont rary   to   popular   belief,   crackers   are   hardly   mediocre   hackers.  Ã‚   Computer   hackers   were   early   pioneers   of   computing.   These   early   pioneers   were   frantically   dedicated   to   inventing   and   exploring   how   things   worked.   As   a   part   of   the   sixties   generation,   these   hackers   were   also   prone   toward   being   anti-establishment   and   somewhat   disrespectful   towards   property   rights.Eventually   a   pair   of   these   hackers,   Steve   Wozniak   and   Steven   Jobs,   hacked   together   the   first   commercially   successful   personal   computer,   the   Apple.   The   sixties   generation   hackers   flooded   this   new   industry   and   many   quickly   attained   positions   of   wealth   and   authority   creating   the   inf ormation   communications   ecology   that   dominates   Western   life.   Meanwhile,   two   things   happened.1.  Ã‚  Ã‚  Ã‚  Ã‚     A   new   generation   of   hackers   emerged.2.  Ã‚  Ã‚  Ã‚  Ã‚   The   world   economic   and   social   order   went   completely   digital,   and   so   crime   as   we   know   it   went   digital   as   well.It   is   somewhere   at   the   interstices   of   the   new   generation   of   alienated   young   hackers   ( they   sometimes   refer   to   themselves   as   Ã¢â‚¬Å"cyberpunks† )   and   the   world   of   sometimes   organized   crime   that   we   locate the   concept   of   the   cracker.   The   term   is,   to   some   degree,   an   attempt   by   the   now   established   older-generation   hackers   to   separate   themselves   from   computer   crime.The   debate   still   rages   as   to   what   constitutes   the   difference   between   hacking   and   cracking.   Some   say   that   cracking   represents   any   and   all forms   of   rule   breaking   and   illegal   activity   using   a   computer.   Others   would   define   cracking   only   as   particularly   destructive   criminal   acts.  Others   would   claim   that   the   early   hackers   were   explicitly   anarchistic   and   that   acts   of   willful   destruction   against   Ã¢â‚¬Å"the   system†   have   a   place   in   the   hacker   ethos,   and   that   therefore   the   term   cracker   is   unnecessary   and   insulting.This   concludes   our   journey   into   the   world   of   cyber   crime.   Through   the   course   of   our   journey   we   have   successfully   defined   cyber   crime,   identified   typical   cyber   criminals,   and   discussed   some   of  Ã‚   the   most   common   forms   of   cyber   crime.The   effects   of   cyber   crime   are   far   reaching.   It   would   be   a   difficult   task   to   find   someone   who   has   never   been   affected   by   malicious   internet   activity,   or   who   does   not at   the   very   least   know   someone   who   has   been   negatively   impacted   by   cyber   criminals.  Advances   in internet   technology   and   services   continue   to   open   up   innumerable   opportunities   for   learning,   networking and   increasing   productivity.   However,   malware   authors,   spammers   and   phishers   are   also   rapidly   adopting   new   and   varied   attack   vectors .If   the   internet   is   to   become   a   safer   place,   it   is   imperative   to   understand   the   trends   and   developments   taking   place   in   the   internet   threat   landscape   and   maintain   online security   practices.   Internet   threats   continue   to   increase   in   volume   and   severity.It   is   important   that   computer   users   are   on   guard   in   order   to   make   themselves   less   vulnerable   to   risks   and   threats.   Staying on   top   of   the   trends   and   developments   taking   place   in   online   security   is   critical   for   both   industry   researchers   and   all   computer   users   alike.  References  Ã‚  Ã‚  Ã‚   O’Leary,   T. J. ,   &   O’Leary   L.   I.   (   2008   ) .   Computing   essentials   introductory    2008.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   New   York:   The   McGraw-Hill   Companies.  Ã‚  Ã‚  Ã‚   Cyber   Crime.   (   2008   ) .   Types   of   cyber   crime.   Retrieved   September   27th   ,   2008 ,  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From   http://www.davislogic.com/cybercrime.htm

Mission Statement And Acceptable Use Policy At Wuhan...

Mission Statement and Acceptable Use Policy at Wuhan Foreign Languages School This paper evaluates the mission statement at Wuhan Foreign Languages School (WFLS). It also attempts to examine the technology mission statement, however, WFLS does not have one. Consequently, this paper suggests one for WFLS. The technology mission statement should also be interpreted as a guide for integrating technology into the school and classroom. Finally, this paper evaluates the Acceptable Use Policy (AUP) of WFLS, and also offers suggestions for improving it and further aligning it with the mission statement of the school. WFLS Mission Statement The mission statement of Wuhan Foreign Languages School is â€Å"Educating students with a focus on foreign†¦show more content†¦There’s a sign near the main entrance of the school that everyone who enters the school can see. Additionally, it’s painted on a wall in the building with all the teachers’ offices, and on another wall, which is a fairly common hallway in a classroom building. The mission statement also appears on the school website. It is visible to everyone, and probably most people are at least aware of it, but beyond that, it is undetermined how well it is actually communicated to people. If these were the only ways, it is effortless overlook. The mission statement does not reflect on anything regarding ethical or legal practices. However, again based on Chinese culture, these would be assumed or overlooked. In Chinese culture, it seems that reputation and results are more important than legal and ethical practices, not that everyone or every business is illegal or corrupt. But regarding education, parents are much more concerned that their child be given every advantage possible over the millions of other children, and attending a school that has a reputation of students achieving high exam scores or being given opportunities to go abroad for college are much more relevant and imperative to them than ethical or legal practices. WFLS Technology Mission Statement Wuhan Foreign Languages School does not have a mission statement that specifically addresses their technology. Because of this, the author decided to create a mission statement for them. The mission statement is

What is Total War Definitions and Examples

Total war is a strategy in which militaries use any means necessary to win, including those considered morally or ethically wrong in the context of warfare. The goal is not only to decimate but to demoralize the enemy beyond recovery so that they are unable to continue fighting. Key Takeaways Total war is a war fought without limitations on targets or weapons.Ideological or religious conflicts are more likely to give rise to total war.Total wars have occurred throughout history and include the third Punic War, the Mongol Invasions, the Crusades and the two World Wars. Definition of Total War Total war is mainly characterized by the lack of distinction between fighting lawful combatants and civilians. The purpose is to destroy the other contender’s resources so that they are unable to continue to wage war. This might include targeting major infrastructure and blocking access to water, internet, or imports (often through blockades). Additionally, in total war, there is no limit on the type of weapons used and biological, chemical, nuclear, and other weapons of mass destruction may be unleashed. While state-sponsored imperialist wars tend to have the greatest numbers of casualties, it is not the number of casualties alone that defines a total war. Smaller conflicts across the globe, such as tribal wars, incorporate aspects of total war by kidnapping, enslaving, and killing civilians. This deliberate targeting of civilians elevates less expansive wars to the level of total war. A nation waging total war may also impact its own citizens through a mandatory draft, rationing, propaganda, or other efforts deemed necessary to support the war on the home front. History of Total War Total war began in the Middle Ages and continued through the two World Wars. While there have long been cultural, religious and political norms expressing who should and should not be targeted in war, there was no international ordinance describing the laws of war until the Geneva Conventions, which created the International Humanitarian Law (IHL). Total War in the Middle Ages Some of the earliest and most significant examples of total war occurred in the Middle Ages, during the Crusades, a series of holy wars fought in the 11th century. During this period, it is estimated that over one million people were killed. Soldiers sacked and burned countless villages in the name of preserving their respective religions. The population of entire cities was slain in an attempt to completely destroy the basis of their adversaries’ support. Genghis Khan, the 13th-century Mongolian conqueror, followed a strategy of total war. He founded the Mongol Empire, which grew as he and his troops spread across Northeast Asia, seizing cities, and slaughtering large portions of their populations. This prevented uprisings in the defeated cities, as they did not have the human or material resources to rebel. One of the best examples of Khan’s use of this type of warfare is his largest invasion, which was against the Khwarazmian Empire. He sent hundreds of thousands of troops across the empire to kill the citizens without discrimination and enslave others to be used as human shields in later battles. This scorched earth policy holds that the best way to win a war is to ensure that the opposition cannot mount a second attack. Total War in the 18th and 19th Centuries During the French Revolution, the Revolutionary Tribunal engaged in acts of total war, nicknamed â€Å"The Terror.† During this period, the Tribunal executed anyone who did not show fervent and undying support of the Revolution. Thousands of people also died in prison awaiting trial. During the Napoleonic Wars that followed the revolution, it is estimated that approximately five million people died over the twenty-year period. During this time, Emperor Napoleon Bonaparte became known for his savagery. People March Thru Georgia Following Sherman. Bettmann Archive / Getty Images Another famous example of total war occurred during the American Civil War with Sherman’s March to the Sea. After successfully capturing Atlanta, Georgia, the Union Major General William T. Sherman marched his troops toward Savannah to the Atlantic Ocean. Along this route, General Sherman and Lieutenant General Ulysses S. Grant burned and sacked smaller towns in order to destroy the South’s economic basis—the plantations. This strategy was intended to demoralize the Confederates and destroy their infrastructure so that neither the soldiers nor the civilians had the supplies to mobilize for the war effort. The World Wars: Total War and the Home Front Nations in World War I mobilized their own civilians for the war effort through forced conscription, military propaganda, and rationing, all of which can all be aspects of total war. People who had not consented were made to sacrifice food, supplies, time, and money to aid the war. When it comes to the conflict itself, the United States initiated the four-year Blockade of Germany which starved citizens and soldiers alike and debilitated the nation’s access to resources. In addition to blocking food and agriculture supplies, the blockade also restricted their access to foreign weapon imports. During World War II, much like the previous World War, both the Allies and the Axis powers utilized conscription and civilian mobilization on all fronts. Propaganda and rationing continued, and civilians were expected to work longer hours to compensate for human capital lost during the war. Much like World War I, the Allies targeted German citizens to hasten the end of the conflict. The British and American forces firebombed the German city of Dresden because it was one of Germany’s industrial capitals. The bombing destroyed the nation’s railways system, aircraft factories, and other resources. Atomic Bombs: Mutually Assured Destruction The practice of total war, however, largely ended with World War II, as nuclear war assured mutually assured destruction. The bombing of Hiroshima and Nagasaki by the United States showed the apocalyptic possibilities of total nuclear war. Five years after this event, the International Humanitarian Law outlawed any weapons that were indiscriminate (and though nuclear weapons are not explicitly mentioned, many agree they are prohibited under this clause). Total war impacts civilians as well as combatants. A little girl carries jerrycans after she filled them up with clean water from a charity pump during a continuing clean water crisis on July 24, 2018 in Sanaa, Yemen. Mohammed Hamoud / Getty Images Conclusion While the IHL helped curb total war by making the deliberate targeting of civilians illegal, it did not end the use of certain strategies, such as mandatory military service in Israel, South Korea, Armenia (and many others), or the destruction of civilian homes, such as in the Syrian Civil War, or the deliberate targeting of civilians in the war in Yemen. Sources Ansart, Guillaume. The Invention of Modern State Terrorism during the French Revolution. University of Indiana, 2011.Saint-Amour, Paul K. â€Å"On the Partiality of Total War.†Ã‚  Critical Inquiry, vol. 40, no. 2, 2014, pp. 420–449.  JSTOR, JSTOR, www.jstor.org/stable/10.1086/674121.Haines, Amy R. â€Å"Total War and the American Civil War: An Exploration of the Applicability of the Label Total War  to the Conflict of 1861-1865. Undergraduate Research Journal at UCCS. Volume 3.2 (2010):12-24.

Dangerous Social Forces - 1185 Words

Social forces always come along with behaviors, whether they’re good or bad. They create who people are and can even help identify who we are. Those forces can even help with identifying others too. But they can become dangerous and they shape who a person will grow up to be. If theyre influenced to do amazing things or horrible things, help others in need or ignore them. Social forces are beyond our control. Nothing can change them. Social forces influence identities and become dangerous. Gender, race, time and place are just three social forces. All can have negative effects associated with them, the stereotyping of gender, saying that a girl has to dress nice, or cook in the kitchen, race and being discriminated against for not being†¦show more content†¦His racial identity was enough to be unfair. It gets dangerous when people get mistreated because of their race. It wasn’t uncommon for people, even kids, to call Tom a â€Å"nigger†. Name calling is used to make someone less human. Race and name calling go together. And no matter what race you are, there will be a word that people will associate your identity. In the Bruce Janu Race forum, it wasn’t unheard of to hear about a racial lynching. That just because a person is black, they dont deserve to live. A persons identity would decide if that person would die or not. When a persons identity is associated with death, its dangerous. In the article, â€Å"America is Still A Deeply Racist Country† the author Chris Arnade said how he was sitting at a bar and overheard someone say, â€Å"Well if a nigger can be president, then I can have another drink.† (Arnade 1) A president is a president, and when a person adds his identity, thats where the hate starts. â€Å"...my childhood was defined by race. It was why our car was shot at, why threats were made to burn our house down, why some neighbors forbid me to play on their lawn.† (Arnade 1) A persons identi ty changes peoples respective on you. 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Lessons learnt from failure Free Essays

Failure, it comes to everyone in different measures but only a handful of them gain from it. I also experienced a heart breaking failure which had a great impact on my life. At the age of seven I was introduced to chess. We will write a custom essay sample on Lessons learnt from failure or any similar topic only for you Order Now Though I did not have any Inclination towards the game my parents wanting me to stay occupied enrolled me in a chess academy where I learnt to play chess. I took to chess very quickly and surprisingly In a week’s time I started playing better than most of the guys my age. I started winning trophies and certificates and playing lots of tournaments and inning most of them. I gained recognition and became famous In my town as a chess champion. I even won the state level championship which proved I was better than thousands of players In my state. All this at the tender age of ten made me an overconfident boy with a â€Å"greater than thou attitude However as a child I did not realize the amount of hard work and practice that I would have to put In to reach the national levels. I started taking things for granted, those early wins had gone to my head and though my parents encouraged me to practice I was reluctant as there was to much challenge for me in my small town. Hence I started playing chess on the computer and soon I reached the level with the highest difficulty, but very soon I got bored of it. The happiness that I would get from defeating a real person eluded me when played in front of a machine, which resulted in me getting disinterested in practicing chess, failing to realize that without practice I would never reach my goal of becoming a national champion. My parents persuaded me a lot but I was stubborn and did not realize that I would soon lose the mastery I developed with so much effort. Though I had stopped playing chess I never lost my overconfident attitude. Ultimately the time came for me to play the qualifying rounds for the national level tournament, as expected I went there overconfident of victory and played such an important tournament without any practice. The results were obvious, I was defeated in the very first round and at that moment I experienced the worst failure in my life. At that time I realized my game had degraded and my skills as a chess player had deteriorated. I lost my confidence and became utterly dejected and devastated and eve up on chess. This was the biggest mistake of my life as I let depression get the better of me. I was deeply hurt and ashamed and withdrew into my shell for quite some time. After a couple of years one of my female competitor went on to become a grand master in chess , lots was being written about her In the news papers along with displays of photographs, making me feel all the more ashamed of myself. That ‘s when learnt the most valuable lessons which will stay with me for the rest of my life. First one was that never ever give up on your dream come what may, In other words resistance Is paramount and second one was that nothing can be gained without hard work. Now as my academics also require attention I have resumed playing chess just as my hobby, at the same time I have firmly resolved to give my best to whatever I decide to do in life and steer the ship of my life to the shores of success. I am a totally different person after tasting failure and I feel I am more mature and more committed as an individual and am sure that I will bring value as a person to which ever institution I get admission to. Seasons learnt from failure By Garn-Ideas inclination towards the game my parents wanting me to stay occupied enrolled me in surprisingly in a weeks time I started playing better than most of the guys my age. I winning most of them. I gained recognition and became famous in my town as a than thousands of players in my state. All this at the tender age often made me an overcon fident boy with a â€Å"greater than thou attitude â€Å". However as a child I did not realize the amount of hard work and practice that I would have to put in to reach the when I played in front of a machine, which resulted in me getting disinterested in Ultimately the time came for me to play the qualifying rounds for the national level grand master in chess , lots was being written about her in the news papers along with displays of photographs, making me feel all the more ashamed of myself. That’s when I learnt the most valuable lessons which will stay with me for the rest of my life. First one was that never ever give up on your dream come what may, in other words persistence is paramount and second one was that nothing can be gained without chess Just as my hobby, at the same time I have firmly resolved to give my best to How to cite Lessons learnt from failure, Papers

Boys Lives Essay Example For Students

Boys Lives Essay As everyone knows, within the human race there are males and there are females. We all figure out what our gender identity is at a young age. For boys, male toys like building blocks and trucks and sports like baseball and soccer help a boy form into what society considers to be a man. Society believes that boys should grow up to be strong, dependant and bread winning in order to be a real man. These social standards that are expected from boys, can also be explained by social roles. We are cast into social roles at the moment we are born. These social roles construct boys to be a certain way and follow the set boy code. Boys are taught to stay clear from emotional openness, vulnerability, and dependance. We are also taught to not let others know when we feel scared , depressed or when we are happy and in love. The most important rule altogether for boys, is to stay away from anything that people think of as being feminine. Society has made it clear that in order to be a real man, yo u must be a leader, successful, in control, confident, decisive, independent, serious, and self-reliant. Naturally, families have a large influence on boys development, considering they are the people who the boy spends the most time with and also they are the ones who raise and shape him into who he becomes. The two main influences on the boys development are obviously the mother and the father. In a boys life it is commonly seen for the boy to be much closer to his mother. A mother is usually the one who boys can express their feelings more openly, opposed to the father who is more of just a male role model for the boy. The mother and sons relationship can serve as a drastic formation of the boys personality. If a boy is very close to his mother, then he will more likely be in touch with emotions and feelings. Mothers can help a boy express his feelings more, because he feels safer and more comfortable with his mother. When a boy is with his father he is going to act out the boy code more, in order to make his father happy because in is only natural to act the way the boys largest rol e model (his father) does. A boy would never go crying to his father with his problems because his father, because he wouldnt want his father to think he was a sissy. A father seems to be more interested in making the boy to be as masculine as possible, and punishing him for any feminine acts. Also most fathers are rasing there sons the same way that they were brought up. If the father in the family was brought up in a strict household, where his father ruled and made sure his son was tough and manly, then that he will grow up and do the same to his sons. When boys are growing up they are surrounded by mixed messages. They are taught by society, that in order to be a real man, you mustnt show your emotions, feelings, and you cant cry or do anything that a girl would do. However at the same time, in todays politically correct world, people are getting the message across that men should show their feminine side and be aloud to express their emotions. These mixed messages in society, t hrow an average boy into a world of confusion. Boys dont know how to behave in their everyday lives. This confusion causes many boys to have very low self-esteems and a large buildup of emotions. The boys dont express their true emotions over time and they build up, until the boys self-esteem is crushed. Another addition to the lowing of boys self-esteem, once again falls back on society. Society puts a lot of emphasis on how most boys are trouble makers in school and are the toughest to keep under control. In school, boys are looked at simply as interferences to the girls in the class, and keep them from learning. Since this is the way that teachers look at the boys in their class, it definitely places a large impact on how the boys act. The boys feel as if they have to fulfil the stereotypes that these adults have of them. This is the other reason why boys feel as if they have to live up to and fulfil the typical boy code society places on them. .ucb564bb21cfd934419bccb5def7f354d , .ucb564bb21cfd934419bccb5def7f354d .postImageUrl , .ucb564bb21cfd934419bccb5def7f354d .centered-text-area { min-height: 80px; position: relative; } .ucb564bb21cfd934419bccb5def7f354d , .ucb564bb21cfd934419bccb5def7f354d:hover , .ucb564bb21cfd934419bccb5def7f354d:visited , .ucb564bb21cfd934419bccb5def7f354d:active { border:0!important; } .ucb564bb21cfd934419bccb5def7f354d .clearfix:after { content: ""; display: table; clear: both; } .ucb564bb21cfd934419bccb5def7f354d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucb564bb21cfd934419bccb5def7f354d:active , .ucb564bb21cfd934419bccb5def7f354d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucb564bb21cfd934419bccb5def7f354d .centered-text-area { width: 100%; position: relative ; } .ucb564bb21cfd934419bccb5def7f354d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucb564bb21cfd934419bccb5def7f354d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucb564bb21cfd934419bccb5def7f354d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucb564bb21cfd934419bccb5def7f354d:hover .ctaButton { background-color: #34495E!important; } .ucb564bb21cfd934419bccb5def7f354d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucb564bb21cfd934419bccb5def7f354d .ucb564bb21cfd934419bccb5def7f354d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucb564bb21cfd934419bccb5def7f354d:after { content: ""; display: block; clear: both; } READ: Sexual & AsexualBibliography:Pollack, William. Real Boys First Owl Books, New York, NY. 1999

Sales Team Structure

Executive Summary This report is focused on building an effective sales model for Austvending vending machine company that has business operations in Australia and New Zealand. The company has ten years of experience in providing cost effective, specialized, innovative, and customized business solutions and services to meet the needs and expectations of the market using vending machines.Advertising We will write a custom essay sample on Sales Team Structure specifically for you for only $16.05 $11/page Learn More The company takes responsibility for the most difficult parts by delivering the services and taking the machines closer to the customers to enable them to optimize the profits earned from the delivered of services using the electronic vending machines. Service delivery relies on the use of web based applications which use a service distribution model defined by a sales team structure which is composed of a hierarchical reporting relationships fr amework. The structure has the national sales director at the top of the management hierarchy and line managers composed of regional sales managers, sales managers, and sales representatives at the lower levels. The managers are geographically distributed based on the business activities and characteristics of the market segments and the state the company’s operations are found. To ensure effective business service delivery, the company has a well-defined organizational structure which shows the roles and responsibilities of each member in the sales team which is composed of the national sales manager who devices and regulates the company’s national strategy, the regional sales manager who is responsible for defining and creating the job description of company employees, and the sales manager who drives the performance of the organization. To provide efficient service delivery to the customers, the sales representative of the company take that responsibility to ensure the services meet the needs of the customers, who are the most critical stakeholders of the company. Appropriate remunerations, commissions, bonuses, and incentives are provided to the each manager for motivational purposes Background of Austvending Austvending is a vending machine company that is mainly based in Australia and New Zealand. The corporation enjoys an experience of over 10 years having started its business in the year 1996. It’s main mission is to provide the best vending machine equipments, which help in establishing vending businesses (Monley 133).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company also provides supportive services that help vending businesses to be more profitable and efficient. It mainly targets people with the desire to have financial independence in terms of investment opportunities, and a stable income source. Austvending provides its cl ients with a personalized business structure that is best suited for that particular client. Its business model exists almost in all towns in Australia (Zoltners, Sinha Lorimer 2004, p.4). Each client can operate several machines, which are usually put in commercial businesses. The company usually performs a thorough research when deciding where to put the vending machines for the customers (Berry 60). This ensures that the clients get profits. They also ensure that the machines are located close to each other so that they become cost effective to operate. According to the company, the success of the business comes from great profits that are obtained as a result of the sales of stock from the machines. The company ensures that the income for its clients is secured by taking upon themselves the most difficult part of this business, which is ensuring there is a location agreement for each of the machine. The company states that its vending machine is one of highly money-making busin esses. This is because the business gives the clients large profit margins. The machines are also mechanically operated and are user friendly. Some of the vending packages that the company offers to its customers include electronic vending, which is used to sell products such as soft drinks, hot and cold beverages among other drinks.. Another vending packages from the company include novelty vending, which is used to dispense products such as pinball and other children’s fun products. Austvending innovative approach to business and its presence in many cities has made the company to be the best choice not only for entrepreneurs to get an extra source of capital, but also enables people to obtain various products easily. This aspect has also enabled the corporation to emerge as the top company in supplying the vending machines not only in the two countries where its business is based, but across the global market.Advertising We will write a custom essay sample on Sales Te am Structure specifically for you for only $16.05 $11/page Learn More Introduction This report will be focused on building a sales team structure that reflects appropriate staff numbers, their geographic location, their roles and remuneration packages, Web-Based Structure, and distribution model for Austvending company. The report will be started with sales team structure chart that shows the positions ,location, and roles of sale team member. This report will investigate current sales salaries in the vending machine industry and remuneration packages will be advised to be used for the sales team in Austvending company (Schwartz 2006, p.2). Sales team structure This is the chart for the sales team member, which starts with the national sales director of the company who is the head of the sales team members, following by the regional sales managers whom are located in each state of Australia. Following by the sales managers whom are responsible for guiding, c oaching, and disrupting the sales representatives. Distribution The distribution of the sales team members are depending on the size of the state and business activaties in the states. Therefore, the following timetable will show the number of sale team members that is needed in each state. State/positions Regional sales managers Sales managers sales representative Total New South Wales 1 1 11 13 Queensland 1 1 12 14 South Australia 1 1 5 7 The Northern Territory 1 1 5 7 Tasmania 1 1 5 7 Victoria 1 1 10 12 Western Australia 1 1 6 8 Total 7 7 54 68 The capital cities in each state, and where the central location of the company: Sydney (New South Wales) Brisbane (Queensland) Adelaide (South Australia) Darwin (the Northern Territory) Hobart (Tasmania) Melbourne (Victoria) Perth (Western Australia) The sales representatives will be sent in different areas in each state. So, they can reach more custom. The sales managers are in charge of organizing and selecting the suitable sales representatives for the target areas,Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The required number representatives of in each state are depending on the size, commercial building, and public institutions. The following timetable shows that the number and the area of sales representatives in different areas. Capital city/ targeted areas City area Northern suburbs Eastern suburbs Western suburbs Southern suburbs Sydney 3 2 2 2 2 Brisbane 2 1 1 1 1 Gold Costs 2 1 1 1 1 Adelaide 1 1 1 1 1 Darwin 1 1 1 1 1 Hobart 1 1 1 1 1 Melbourne 2 2 2 2 2 Perth 2 1 1 1 1 Total 14 10 10 10 10 Duties and responsibility of the sales National sales managers National sales manager devices and regulates national sales strategy of a company and collaborates with regional sales manager in meeting targeted revenues and expenses. Duties and responsibilities: Entail developing and reporting the performance of a budget, researching on marketing intelligence such as competitors and sales strategies. National sales manager handles major organizational deals and custo mers, collaborates with other managers in implementing national sales levels and overlooks the performance of sales and expenses thus offering guidance where appropriate. National sales manager oversees and reports on the performance of dealers and distributors, recruits, trains and encourages sales staff (Bose 445). Regional sales manager Regional sales manager plays a significant role in a job description by ensuring that the manner in which an organization creates a job description will attract qualified candidates to apply. Regional sales manager performs varying duties such as attaining objectives of regional sales human resource (Ingram 2012, p.3). Duties and responsibilities Meeting regional sales operation goals, which entail gathering information and recommendations for strategic plans Reviewing, maintain action plans, sustaining customer services, Regional sales manager should meet the objectives of regional sales financial. Creating sales objectives including formulatin g sales plan and quota to meet national plans. Retaining customer base, recommend best lines for products, implement best trade promotional strategies, keeps updating job knowledge and ensures fulfillment of both sales and organizational missions (Schwartz 1). Sales manager Sales manager is significant in the performance of an organization. This is because the manager has the powers of attaining sales target, which creates organizational revenue. Duties and responsibilities Planning and budgeting well to meet sales target of an organization. Implementing realistic and achievable targets for sales executives and sales representatives. For the sales manager to ensure good performance from sales team, he or she should delegate responsibilities depending on the interest of a salesperson. Sales managers generates strategies and techniques that can enhance achievement of sales target, identifies prospective customers and generate organizational leads. Motivating sales team, enhance team work among the group and introduce lucrative schemes. encouraging performers while help non-performers improve. Consequently, the sales manager makes significant decisions for the team, maintain and improving the relationship with clients, and maintain essential information for future reference (Zoltners, Prabhakant and Sally 213). Providing a training program for the sales representatives to have a good knowledge about the company’s machines. Recruiting, counseling, planning, appraising and coaching sales representatives   Sales representative The substantial aim of a sales representative is to ensure efficient services to customers by selling them products that meet their needs. Responsible and duties for sales representatives Maintaining applicable accounts, obtaining orders, regulate presentation of sales contents, concentration on sales efforts, submit requested orders, update management team, and support both professional and technical knowledge for the company (Mil ler 87). Visiting commercial buildings and government installations to get more customers for the company. Answering the inquiries that received from customers through the company’s website. Remuneration The remuneration packages of the company are based on fixed salaries and variable compensation consisting of commissions, incentives and bonus. The salaries are depending on the position of the sales team member in the company. Sales representative compensation is constructed using their quota and on target earnings (OTE). The OTE is a combination of base salary and variable compensation. The variable component is the commission that is earned through sales. Austvending uses an approximate 50/50 ratio between salary and OTE. Austvending Regional Sales Manager Remuneration Base Salary 100K On Target Earning 200K Variable Compensation: On Target Earning – Base Salary = 100K Quota: 1,000,000 Commission Rate: Variable/Quota = 10% Total Gross Pay = Total Sales x Commission Rate Commission The commissions are depending on the employees performance (Bose 2002, p.34). Once the sales representative has achieved their sales quota, they become eligible for accelerated commission rate. This is used to stop sales representatives saving deals for future years. After reaching 110% of their quota, the representative is eligible for an accelerated commission rate of 11%. After reaching 120% of their quota, the representative is eligible for an accelerated commission rate of 12% and son on. Quota Achieved Accelerated Commission Rate 110% 11% 120% 12% 130% 13% Bonus The bonus largely depends on the percentage of sales quota and whether the annual target has been reached. If the company meets its target quota the bonus will be paid to the sales team members. Bonuses for hitting targets are 120%. These are equivalent to a straight cash bonus of X dollars paid annually over the Christmas period. Incentives Incentives awarded to employees are grouped into 4 categories. These incentives are renumerated through cash bonuses. The ability to Win over the market share; Retain existing customers Expand product mix – DVD’s, kids toys, bathroom products, lottery tickets Growing contract length/ deal profitability Increasing sales through X opportunites Positions Base Salary Number of members Total National sales manager $AU200000 1 $AU200000 Regional sales managers $AU100000 7 $AU700000 Sales managers $AU70000 7 $AU490000 Exterior sales representative $AU35,000 54 $AU1890000 Total 69 $AU2650000 Web-Based Structure Method and System for facilitating Austvending’s Web-Based Structure via a centralized Web Structure. AustVending Web-Based Structure consists of a centralized Website (Austvending.com.au) which is includes information of the company. This is divided into pages of ‘The Vending Lifestyle’, ‘Austvending Business Model’, Vending Packages’, ‘Austvending in Y our Area’ and ‘Online Store’. These need to be maintained and updated to stores (Miller 2009, p.4). The Website provides a centralized navigation system. It provides a web-based application comprising: Team communication network (amongst staff) Purchase processing requests (food and drink products and $1 and $2 coin mechanisms). Tracking customer issues (e.g. shift of responsibility of making a first decision on a funding request from a first user to a second user) Funding requests Online enquiries (filling in customer details) Security (e.g. identifying a user requesting access via a password Distribution model Conclusion In conclusion, the Austvending vending machine company uses an effective distribution model using web based applications to take its services to customers by providing vendor machines for their business pursuits. The company enjoys a significant presence in the market because it possesses the expertise and experience gained for the ten years it has been in the market. The management of the company exploits opportunities by identifying changing customer needs, expectations, and behavior and aligning the provision of its services according to the changing needs, expectations, and behavior of the customers to sustain its position in the market and create large profits. Because company executives understand the value of the customer in contributing to the growth and sustainability of company profits, the management has modeled delivery of the company’s services to the customers based on well-defined organizational structure for assigning responsibilities to the top level manager and lower level line managers. Some of the clever tricks the company employs to win and lock in the customers, is by doing the most difficult tasks while the customer only does the easier tasks to make huge profits from the services offered by the company. Towards achieving that strategy, the company ensures that each manager is assigned rol es and responsibilities critical to the success of the operations of the company. The top level executive who is the national sales manager drives the company by formulating, devising, and regulating the company’s national strategy. The overall mission is to offer the best vending machine equipment for entrepreneurs wanting to start the vending business. References Bose, D C 2002, Principles of Management and Administration, Prentice-Hall of India, New Delhi. Ingram, T N 2012, Sales Management: Analysis and Decision Making. Armonk, Sharpe, New York. Miller, W 2009, Proactive Sales Management: How to Lead, Motivate, and Stay  Ahead of the Game. Web. Schwartz, M 2006, Fundamentals of Sales Management for the Newly Appointed  Sales Manager. New York: AMACOM. Web. Zoltners, A A, Sinha, P Lorimer, S E 2004, Sales Force Designfor Strategic Advantage. New York: Palgrave Macmillan. Web. 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